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Merchandising & Marketing Services

Ecommerce Experts – In The Know, To Help You Grow

The world of interactive omni-channel commerce is ever-changing. We offer Ability e-commerce marketing services that provide a cost-effective solution to maximize the effectiveness of your online marketing, while staying current with the latest research and training. Our services are designed to deliver results in key performance areas. Expert attention to these areas is critical for staying ahead of the curve in today’s competitive marketplace.

Key Benefits

  • Best practice, top-of-the-line marketing strategies
  • Custom tailored, cost effective services based on client needs
  • Multiple years of experience in various retail settings
  • Expert training and implementation staff
  • Web development services
  • Header/footers/base page design
  • Promotional graphics/banners
  • Static pages
  • Front end development (i.e.-HTML, CSS)
  • Contests
  • Sales
  • Customer interactions
  • Search display
  • Search results
  • Filter set-up
  • Cross reference terms
  • Weekly newsletters
  • Promotions
  • Institutional emails (i.e.-order confirmations, back orders, abandon carts, product reviews)
  • Taxonomy research
  • Site navigation management
  • SEO research
  • Metatag Maintenance
  • Short descriptions
  • Long descriptions
  • Images
  • Videos
  • Manuals and other PDFs
  • Brand and category maintenance
  • Data analysis – Google Analytics (AdWords Services - certified Google Partner)
  • Best practice research and development (cart & checkout navigation, mobile ordering, etc)
  • Social media and inbound link
  • Shopping Feeds
  • Google
  • Yahoo
  • Bing
  • Other search engines
  • Re-targeting ad graphics
  • Store set up
  • Product maintenance
  • Customer service
  • Vendor relationship management
  • Phone calls
  • Email
  • Order entry customer service
  • Credit services
As a full-service client of Ability Commerce, you’ll have all the expertise of the entire Ability SmartStaff™ organization working on your marketing initiatives. Staffing consists of two main components. First, we designate resources to your marketing program, to work with your team, report back to you, and coordinate all projects. Second, these expert resources work directly with your Ability SmartStaff™ team, our subject matter experts, who leverage their experience working with all our clients to provide cutting-edge marketing solutions in every aspect of today’s complex e-commerce environment.

Every client’s marketing program begins with an Account Manager. Your account manager is responsible for coordinating and directing all Ability SmartStaff™ resources on your behalf to ensure that your brand image is maintained and that your marketing projects are given priority status. While your merchandise experts are always encouraged to interact directly with ours on specific projects, the account manager is your primary contact point with the Ability SmartStaff™ team. It is the responsibility of an Account Manager to:

  • Ensure that your specifications and guidelines are followed for all marketing initiatives
  • Manage Ability SmartStaff™ resources required to work on your projects
  • Review analytics reporting with you
  • Initiate and project-manage appropriate tests or changes, either upon your request or based upon our analysis
  • Ensure that software/site upgrades are carried out and tested correctly per existing IT and client protocols, after reviewing any proposed new functionality changes with you

Each client’s data and marketing programs are confidential within our organization. However, one of the key benefits of using Ability SmartStaff™ lies in our ability to leverage the knowledge we gain from one client and apply it to others. Your account manager will collaborate with other account managers and report back to you with any new marketing ideas, recommendations or strategies resulting from the success stories of other clients, so that you can analyze such ideas and approve their use for your own business. It is critical to ensure consistent cross-channel service across phone sales, mail order and web orders. Your account manager is responsible for monitoring and maintaining all site error messaging and process messaging; directing appropriate changes to customer-service related site wording, and ensuring accuracy of marketing promotions on all auto-generated emails such as order confirmations, ship confirmations, and so forth. They can also coordinate with any in-house or external call-center staff to ensure consistent messaging across client contact channels, directing specialty customer service opportunities such as follow-up action on important review feedback.