Donna Salyers’ Fabulous-Furs

Donna Salyers, a talented seamstress since childhood, created the idea for Fabulous-Furs upon hearing about the animal cruelty involved in the fur fashion industry. What began as a humble faux fur business operating out of her basement, accelerated into a thriving company with products sold by renowned department stores such as Neiman Marcus, Saks Fifth Avenue and other retail leaders across the globe.

Fabulous-Furs is now a leader in the international faux fur fashion industry, selling faux fur jackets, coats, vests, throws, rugs, and more in over 46 countries throughout the world.

Why We Chose Ability

"One of the things that appealed to us the most,
is that Ability demonstrated how the system would quickly
pay for itself – and it did."

Lauri Sullivan
COO of Donna Salyers’ Fabulous-Furs

Our Story

In 2016, Fabulous-Furs began their search for a more flexible Order Management System (OMS) to replace their outdated legacy system. Ability Commerce quickly stole their attention from a larger, competing prospect because of their personal dedication to client success and reputation as a long-time, established solution partner.

The end of 2016 was the genesis of the partnership between Ability and Fabulous-Furs. The faux fur legend selected Ability CCS OMS, as well as SmartSite Ecommerce Platform for their B2C and B2B retail operations. Ability’s expertise provided for a seamless migration from their legacy software to the new systems. 

Ability solutions proved to provide Fabulous-Furs with rich front-to-back direct commerce functionality for B2B and B2C multi-channel selling. CCS OMS appealed to them because of its robust order/inventory/warehouse management capabilities complemented with Radio-Frequency (RF) Technology. They also found that SmartSite Ecommerce Platform fueled growth for their ecommerce channel with its many out-of-the-box features, including adaptive design for mobile devices.

Additionally, Fabulous-Furs was impressed with Ability’s Contact Center capabilities and agent expertise, and now utilize the service for all calls, including after-hours. They also leverage SmartStaff Marketing Services to handle their email channel for both B2C and B2B, Pay-Per-Click (PPC) advertising, and SEO/site management.

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