Ability Site FanResearch shows that online shoppers are far more likely to purchase a product if it has ratings & reviews. Useful feedback from other buyers will encourage confidence in your brand and product offerings, which will ultimately increase your conversion rates. Additionally, it is essential that site owners are able to supervise reviews to prevent harmful/unnecessary information from being published, and, should a negative review arise, create a response to the customer so that it's visible on the site. Site Fan is an integrated feature in SmartSite that allows you to manage customer ratings and reviews in the following ways:
- Review sections and questions are customizable.
- Submission Approval allows you to approve, decline, edit, or reply to reviews as you see fit (includes multiple security preferences and a Prohibited Words Dictionary).
- Categorize reviewers based on frequency, knowledge and credibility.
- Customer Discussions gives customers the opportunity to talk to one another, ask questions and share feedback.
- Customers have the ability to rate other reviews as “Helpful”.
- Media submission allows customers to upload their own photos and videos of purchased products for others to see.