Diane Buzzeo (bio)
Founder and CEO of Ability Commerce

Keys to Successful Email Marketing - Reggie Brady (bio)
Email direct marketing is a proven cost-effective way to acquire new customers, generate sales, and increase customer spending. Permission-based email is a driving force behind the way companies communicate with prospects and customers. Success is predicated on strong creative and relevant messaging.

Takeaways:
• 10 critical areas for the success of any program
• How to enhance communications and be relevant to your audience with ideas you can put in place today
• Testing and measurement that can make a difference
• You'll see many examples and case studies of elements that make a difference

Merchandising Power Tricks - Diane Buzzeo (bio)
Learn from the best! Ability Commerce founder and CEO Diane Buzzeo provides a rare behind-the-scenes look at real-life merchandising success stories. You'll learn ways to use your traditional merchandising expertise to showcase your products and really make them stand out, with solid practical examples of merchandising successes along the entire retail chain, from brick-and-mortar, to catalog, and yet again to ecommerce. Seeing these actual evolutions in product placement tactics will help you see how to leverage your existing assets (digital content, data, staff expertise and more) and start your own merchandising "chain reactions."

Selling Your Products on Amazon.com - Matt Dobeck (bio)
Amazon sales accounted for a whopping 15% of total online sales in 2009. You can't afford not to nail this crucial sales channel. In this session, you'll get critical information about how to sell your products on Amazon; marketing tactics and data management best practices. We'll show you how our integration tool lets you improve your marketing efficiencies to take on more and more Amazon-derived sales, while still tracking profitability efficiently. Watch your sales snowball across all channels with tactics to move and streamline information between Amazon and your other sales channels.

Excel and SQL Quick Tricks for Merchandisers - Leah Fernelius (bio)
This session offers the kind of hands-on knowledge you need to really make your data work for you and provide synergies across channels and departments. Let implementation expert Leah Fernelius clue you in to the secrets of moving and manipulating your data, fast. She'll share practical and simple SQL queries you can learn to run yourself to really dig in and find out what's happening with your sales. We’ll also clue you in to how easy it is to update Content Management using Excel spreadsheets to import entire lists of information directly into your data tables—eliminating tons of manual-entry headaches and costs in a snap.

Web Marketing Toolkit - Connie Chappell (bio)
In this session, we'll discuss some key 2010 industry statistics, to catalyze ideas and help you identify your focus for the coming year as you lay the foundations for building success into this critical recovery year. We'll then follow up with targeted practical examples of how to use your Ability SmartSite tools to generate great cross-channel synergies. Whether you're ready to renovate, redecorate or just "touch up" a few things this year, we'll have practical takeaways for every situation.

Building Better Organic Search - Connie Chappell (bio)
Good marketing synergies don't get you too far without an excellent acquisition strategy to prime the pump, and in today's world that means SEO. Taking our Web Marketing Toolkit session one step further, this session is a deep dive into using your Ability SmartSite resources, as well as free or inexpensive web resources you can use to help you improve your search engine presence. Analyze your current search optimization, create a plan for improving results, and execute that plan by incorporating simple tactics into your regular site and content management routines. Then follow up with more analysis and repeat, all the way to a site that really brings in high-converting traffic.

What's New for Ability SmartSite Users - Matt Dobeck (bio)
This cutting-edge report from our development team will fill you in on the latest innovations in our ecommerce technology tools. You'll learn about our latest mobile apps, and get specifics on ways SmartPhone technology works with Ability SmartSite—with the chain-reaction marketing tactics that our technology allows, you may be more ready for mobile than you think! You may have already heard about, or even implemented our new SmartSite One-Click checkout. In this session, you'll learn how this industry standard, in conjunction with a variety of other SmartSite functionality, will bring you an instant lift in conversion rates. And we're proud to unveil our new SmartSite "Interactive Package" for 2010 at this session, which will allow your customers to get creative for themselves, and view groupings of products together, or build a unique product based on interactive selection screens. We can't wait to show you how it all works!

Designing for Ecommerce: SmartSite Graphics In Depth - Jason Zook (bio)
Web graphics do so much more these days than merely giving your site a "pretty face." Using "smart graphics" techniques can not only increase product recognition, but can also boost search engine performance throughout your site. We'll discuss the efficient use of flash in your marketing banners, and other graphics management best practices to maximize return on your digital-asset investments by making every graphic a multi-tasker. Walkthroughs from Ability SmartSite power user Jason Zook will give your team the knowledge they need to capitalize on functionality you might not even know you have! Update your base page template to change the feel of your site instantly, to coincide with the seasons or holidays. Properly handle image sizes and alt tags. Get a walkthrough of how to customize an Ability SmartSite email template using some of the recommendations provided by featured presenter Reggie Brady. Finally, we will discuss practical tactics for moving forward to embrace the smartphone world, and taking the first steps to make your site work for mobile devices.

"Display Cases": Picking the Right Item Type to Show and Sell Your Products - Leah Fernelius (bio)
In this in-depth Content Management training session, we'll plunge into many examples of the different available item types, and talk about when to use them. Everything can be merchandised in a variety of ways on your site, simply by changing the item type you use as the primary display, from simple single-item displays, to the different types of cross-merchandising via kits and style arrays, to more complex grid arrays. We'll show you how to make a single item "multi-task" by presenting it in a variety of ways to appeal to different types of consumers with different needs. Bring a list of your trickiest products; we’ll share ideas on the pros and cons of merchandising them using the different item type displays available in Content Management.

Data-Driven Content Management Training & Tips - Leah Fernelius (bio)
Work smarter, not harder. Wrap up this year's Web Marketing track with a chance to learn new ways to use Content Management and site administration tools, or simply refresh your memory on better ways to accomplish your current site management routines. For example, you'll learn recommended lengths and naming conventions for item short descriptions and find out all the places across your site where those short descriptions are automatically used to feed your site's content in a keyword-dense way without any more work than you're probably already doing. Plus you'll get step-by-step help on tasks like adding keywords and synonyms to your menu nodes and items, best practices for managing redirects using the URL redirector tool, automating customer review approvals using the prohibited words dictionary, and more.

50 Tips in 50 minutes--Great GP tips you Can Take Home and Use Right Away - Laura Nelson (bio)
This fast-paced workshop delivers something for everyone--beginners, intermediate and advanced users--as we share Microsoft Dynamics GP tips that you'll want to race back and implement. Get a briefcase-full of little nuggets that 'wow', including the how-to's of the custom links feature, deleting auto complete entries, adding comments and attaching documents, entering tax transactions in the General Ledger, and changing the background color of windows. You don't want to miss this.

What You Need to Know About GP & AF 10.0 - Paula Smith (bio)
Learn what you need to know before upgrading to 10.0, about new business intelligence and reporting capabilities, flexible 1099 reporting options to make tax time easier, streamlined GL reconciliation processes, valuable enhancements that we added to AF Release 10.0 including expansion of the Advanced Account mapping feature to include all fields included in Ecometry's standard GL Extract file and to allow multiple criteria per each account mapped, new Account Create and Vendor Create windows, new Vendor ID Mapping, automated Batch ID creation on AP Import.

SmartList, SmartList Builder, and Office Excel Report Builder - Laura Nelson (bio)
SmartList has become one of the most popular searching and reporting tools within GP. We will review the best ways to utilize SmartList along with SmartList Builder, which increases the power and range of SmartList so that you can create your own custom SmartList Favorites. Mine and use your data in a way uniquely tailored to the needs of your business. We will also cover the Excel Report Builder, which allows you to create refreshable Microsoft Office Excel reports from multiple sources.

Ways to Customize GP Using Extender, Modifier, and Report Writer - Paula Smith (bio)
Discover a powerful, easy-to-use tool: Extender allows you to add data fields, notes, macros, lookups and much more to GP, without writing a single line of code. Explore how to use Modifier for Microsoft Dynamics GP to make user interface modifications simpler. See how easy it is to modify GP reports in Report Writer. Learn how all these tools can empower users and enrich data capture.

Financial Reporting with FRx and Beyond - Laura Nelson (bio)
Increase your knowledge level about your financial statement application. We'll cover the basics of report design, and work up to more intermediate concepts: consolidations, trees, automation and more. The future of FRx will be the new product, Management Reporter. We'll take a sneak peek of what there is to come.

Financial Statements by Source Code & Other Reports for Catalogers - Paula Smith (bio)
See all the pieces of your financial puzzle come together to generate a true Income Statement by Source Code along with many other financial statements that catalogers demand. This session will be centered on Financial Reporting functionality, processes and best practices for multi-channel retailers using Microsoft Dynamics GP and Ability Financials.

Save Time with SafePay & Excel Based Budgeting - Laura Nelson (bio)
Decrease fraud and help increase security. Safe Pay enables banks to confirm the authenticity of checks and voids issued from your company before they are released for payment. Learn how to get this module up and running. Also Excel Based Budgeting, a tool that can save you significant time in your budget process. Learn how to create budgets, import and modify them.

GP Administration & Security Tips & Tricks - Paula Smith (bio)
The role-based, pessimistic security model introduced new ways to think about securing Microsoft Dynamics GP 10.0. Several considerations must be taken into account when configuring and deploying security for Microsoft Dynamics GP 10.0. This session will provide tips and tricks on how to easily configure and deploy security for the Microsoft Dynamics GP 10.0 users. Learn about some of the new security features in 10.0.