Ability Commerce - Press Releases

Strong Holiday Sales for Get Organized on Amazon.com, Up 15%

FOR IMMEDIATE RELEASE

Delray Beach, FL, Feb 8, 2010 – Home and specialty retailer Get Organized reports Amazon.com sales in December up more than 15% in 2009 compared to 2008. The positive trend continues into 2010, as preliminary January demand figures show growth upward of 20% over the same period in 2009.

Get Organized utilizes Ability Marketplace interface software from Ability Commerce to integrate their order management system with Amazon.com systems, and relies on marketing services provider Marketing Concepts (sister company of Ability Commerce) to manage the shopping feeds. "We're getting the right information exchanged quickly and efficiently," says Michael Abolafia, Get Organized Director of Ecommerce, "so we can provide the kind of quick, consistent fulfillment web shoppers demand."

The Ability Marketplace interface also automates the data feeds required, allowing Get Organized to offer a wider array of products on Amazon.com without the increased costs of manual entry.

Over 15% of all US online retail sales now come from Amazon.com, according to industry statistics, so a company's interface with Amazon is critical for sales and growth.

Abolafia attributes their success to a team approach. Helena Lungstrom, Marketing Concepts account manager for Get Organized, said, "The Get Organized team has a great ability to react quickly to consumer demand and keep the 'hot' products in stock when their competitors aren't prepared, and the Ability Marketplace software interface lets us keep Michael's team informed with the latest competitive pricing data."

The Marketing Concepts services team is responsible for meeting the standards associated with winning Amazon’s coveted "buy box," which often leads to increased sales. "Quality content helps with 'buy box' achievement," says Lungstrom, "because customers are given better information prior to purchase, thereby reducing the number of returns."

Abolafia added, "We're thrilled with the results we've seen on Amazon.com in the past year. Sales have increased and we've been able to reach out to a greater audience."

About Get Organized Get Organized is a division of Taylor Gifts, which provides at-home shopping for home decor, gifts, novelties, outdoor items, "as seen on TV" products, and more. As a multichannel marketer mailing catalogs since 1952, Taylor Gifts prides itself on its satisfaction guaranteed policy.