Ability Commerce - Press Releases
Casual Male Retail Group, Inc. Sees Increase in Amazon.com Sales
Delray Beach, FL, May 4, 2010 – Casual Male Retail Group, Inc. has seen a 50 percent sales increase on Amazon.com since the integration of Ability Amazon Interface software from Ability Commerce last November.
Casual Male Retail Group, Inc. credits Ability Commerce's sophisticated software solutions for the increase. "Their passion for what they do shows and is evident in the performance of the programs they manage," says Ric Della Bernarda, CMO of Casual Male Retail Group.
Casual Male Retail Group, Inc. utilizes Ability Amazon Interface software to simplify the marketing, buying and fulfillment process of selling on Amazon.com. The software integrates their order management system with Amazon.com systems and allows them to offer a wider variety of products without the increased costs of manual entry.
Casual Male lists over 2,000 clothing items on Amazon.com, with multiple variants in color, size and other variables critical to proper inventory management. These variations multiply the total number of unique product IDs requiring data management to over 70,000. "We do not have the internal resources to manage our many products on Amazon.com. Ability Commerce has helped us to increase our item count and improve our feature callouts and descriptions, both directly leading to the increased revenue," says Della Bernarda. "Ability Commerce is expert in managing content and ensures our products are presented in the best possible way."
"It's all about strategic merchandising," says Diane Buzzeo, CEO of Ability Commerce. "Your products need to stand out in the crowded marketplace and you need the proper tools to make that happen."
About Casual Male Retail Group, Inc. Casual Male Retail Group, Inc. (www.casualmale.com) is the largest specialty retailer of big and tall men's apparel, with over 450 store locations throughout the U.S., Canada and in London, England, along with substantial e-commerce and catalog operations.