Ability Commerce – Ecommerce & Direct Marketing Resources

White Papers and Articles

WHAT IS THE REAL COST OF AN OPEN SOURCE ECOMMERCE SOLUTION? (607k .pdf)

Online Shopping Cart Best Practices – 23 Ways to Decrease Cart Abandonment (813k .pdf)

The Skinny on Screen Resolution (192k .pdf)

Use Negative Customer Reviews in a Positive Way. (611k .pdf)

Test for Success: Improve your results one e-mail at a time (48k .pdf)
By Reggie Brady
Originally published in Target Marketing Magazine

What Great E-Mails Do So Well...And Why (358k .pdf)
By Reggie Brady
Originally published in Catalog Success Magazine

Sign Up for Value: How to leverage your site to grow your list (127k .pdf)
By Reggie Brady
Originally published in Target Marketing Magazine

Ways to Slice and Dice Your Email List and Measurement (54k .pdf)
By Reggie Brady
Originally published in Target Marketing Magazine

Email Frequency: Could you kill the goose that laid the golden egg? (68k .pdf)
By Reggie Brady
Originally published in Catalog Success Magazine

Presentations

10 B2B Trends That Will Rock Your World (power point)

Blogs

B2B Direct Marketing Blog by Terry Jukes (www.terryjukes.com)

Libey’s Daily DM (www.dailydm.com)

Mine That Data Blog by Kevin Hillstrom (www.minethatdata.com)

Links

Catalog consultants
Katie Muldoon
Jack Schmid & Associates
Lois Geller
Lenser Direct

Catalog Printers
Quad
Banta/RR Donnelley

Direct Marketing Associations
ACMA
DMA

Email Consultants
Reggie Brady

List Brokers
Merit Direct

List Brokers (B2C)
ALC

Payment processors
Litle & Co.
Paymentech

Strategic Advisors
Don Libey

Trade Publications
Catalog Success
Emarketing & Commerce
Internet Retailer
Multichannel Merchant
Target Marketing Magazine