Ability Commerce – Ecommerce & Direct Marketing Resources

White Papers and Articles

SEO Help: Code‐to‐Text Ratio (237k .pdf)

What is the real cost of an Open Source eCommerce Solution? (607k .pdf)

Online Shopping Cart Best Practices – 23 Ways to Decrease Cart Abandonment (813k .pdf)

The Skinny on Screen Resolution (192k .pdf)

Use Negative Customer Reviews in a Positive Way. (611k .pdf)

Test for Success: Improve your results one e-mail at a time (48k .pdf)
By Reggie Brady
Originally published in Target Marketing Magazine

What Great E-Mails Do So Well...And Why (358k .pdf)
By Reggie Brady
Originally published in Catalog Success Magazine

Sign Up for Value: How to leverage your site to grow your list (127k .pdf)
By Reggie Brady
Originally published in Target Marketing Magazine

Ways to Slice and Dice Your Email List and Measurement (54k .pdf)
By Reggie Brady
Originally published in Target Marketing Magazine

Email Frequency: Could you kill the goose that laid the golden egg? (68k .pdf)
By Reggie Brady
Originally published in Catalog Success Magazine

Presentations

Where are we now? These ten words will keep us grounded.(pdf) - NEMOA Sept 2009 - Fall NEMOA Key Note Presentation

Turn Your Site into Your Best Salesperson(power point) - NEMOA Sept 2009

B2B Website Benchmarks. How are you performing?(power point) - Merit Direct Conference July 2009

10 B2B Trends That Will Rock Your World(power point) - Merit Direct Conference July 2008