Merchandising and Marketing Services

Ecommerce Experts – In The Know, To Help You Grow

We’re Passionate About Making Sense Of Website Data To Uncover Opportunities and Maximize ROI

Your website’s capability of increasing conversion rates relies heavily on your merchandising and marketing efforts. There is no magic button to make this happen. Ability offers a wide variety of specialized services to companies that want to take part in the approval process of initiatives, but don’t have the in-house bandwidth or expertise to develop, analyze and execute many or all of the strategies.

“Ability is able to keep us one step ahead of our competition, by leveraging the latest and greatest techniques and technologies in ecommerce.”

fahrneyspens-logo

Christopher Sullivan
President
Fahrney’s Pens

Paid Online Marketing Campaigns

Online marketing campaigns are a great way to prospect for new customers, help create brand awareness and support customer file growth. The challenge for online marketers is determining the correct spend required for the campaigns to meet return on investment (ROI) expectations. Ability’s Google certified marketing professionals can perform a comprehensive evaluation of all your current online campaigns to determine current spend effectiveness and develop more targeted opportunities to produce greater ROI.

Email Marketing

Ability email marketing professionals excel at developing effective messaging campaigns to grow your customer email list and raise email conversion rates. Ability email professionals can determine the most effective messages to solicit customer purchases, provide the tracking required to evaluate the final results, and find new ways to build on successful campaigns.

Search Engine Optimization (SEO)

Many industry experts estimate that more than half of every online purchase begins with an online search. That is why SEO is so important in ecommerce and requires savvy experts to properly optimize sites. Ability’s marketing professionals make sure your website pages are fully optimized so that search engines like Google can easily find your products.

Conversion Optimization

Utilizing programs like Google Universal Analytics, Ability professionals analyze key performance indicators (KPI’s) to determine site improvements and customer behavioral patterns. We identify the best strategies and opportunities for converting visitors to customers.

Marketplace Agency Services

Marketplaces like Amazon and eBay provide additional online revenue opportunities for retailers. Fees to sell on these marketplaces can be costly, which is why clients turn to Ability’s experts to manage their marketplace strategies, as well as provide full customer service to their marketplace customers. Our clients leverage our ability to successfully drive orders through the marketplaces, while their fulfillment teams wait for incoming orders to pick, pack and ship.

Catalog Production, Circulation & Mailing

Direct Marketing through catalog mailings is a tried and true marketing method that continues to support many of today’s largest ecommerce retailers. Ability Commerce has extensive experience in catalog production, circulation management, print production, and mailing to support your catalog efforts and drive revenue for phone orders.