White Papers
What is the real cost of an Open Source eCommerce Solution?
The popular misconception about open source ecommerce solutions is that they will save time and money. However, the real cost of doing business must be considered when choosing a solution to manage your online presence.
Often, the right questions are not addressed prior to implementation, or there are miscommunications between marketing and IT about the true capabilities of running an open source platform. Additionally, common issues regarding installation, integration, load time, SEO, internal search, and PCI Compliancy are common with open source solutions, as are lengthy wait times for support issues... read more
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The popular misconception about open source ecommerce solutions is that they will save time and money. However, the real cost of doing business must be considered when choosing a solution to manage your online presence.
Often, the right questions are not addressed prior to implementation, or there are miscommunications between marketing and IT about the true capabilities of running an open source platform. Additionally, common issues regarding installation, integration, load time, SEO, internal search, and PCI Compliancy are common with open source solutions, as are lengthy wait times for support issues... read more
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White Papers
SEO Help: Code‐to‐Text Ratio
This white paper explains what search engine articles, experts and optimization tools mean when they describe or measure “code to text ratio”. Different experts will provide different opinions on how important code-to-text ratio is, so this paper provides a little background on both sides of the argument, to help you decide for yourself how significant a factor code-to-text ratio may be in your own optimization strategy.
The paper concludes with some free tools you can use to quickly and easily check your code-to-text ratio, and some best practice tips to consider if you decide that a better code-to-text ratio is important for your ecommerce web site... read more
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This white paper explains what search engine articles, experts and optimization tools mean when they describe or measure “code to text ratio”. Different experts will provide different opinions on how important code-to-text ratio is, so this paper provides a little background on both sides of the argument, to help you decide for yourself how significant a factor code-to-text ratio may be in your own optimization strategy.
The paper concludes with some free tools you can use to quickly and easily check your code-to-text ratio, and some best practice tips to consider if you decide that a better code-to-text ratio is important for your ecommerce web site... read more
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