Ability SmartSite™ - Ecommerce Software Features
General Ecommerce Features
OMS Integration
Ability SmartSite ecommerce software fully integrates with your order management system (OMS) eliminating the need for double entry of product information. Ability SmartSite operates independently from your OMS, so if your OMS goes down, your ecommerce website will continue to take orders until it's back up.
OMS Data Import
Ability SmartSite lets you import customer records, discount tables, inventory feeds, and product records from your order management system into your ecommerce website.
SSL Security
Ability SmartSites included SSL support for both the front and back ends.
PCI Compliancy
In order to receive a better credit card rate, merchants are required to encrypt all credit card information stored in any system. Our ecommerce software ensures that all PCI rules are followed.
Table-less layout
Ability SmartSites use an XHTML table-less layout that allows you to display products with the most flexibility and the least amount of excess code.
Multiple Web Sites
Use a single back end to run multiple sites with products unique to each site, or shared between various websites.
Site Caching
Don't overwhelm your system with too many requests. Choose the optimum site caching requirements to deliver maximum performance.
Search Engine Optimization Features
Search Engine Friendly Structure
All Ability SmartSites are built to be 100% accessible by search engines. Never worry about your pages getting indexed again.
Productive URL Structure
Productive URL's are automatically generated using keywords from menu in them rather than long strings of unreadable code. Your visitors and the search engines can see what is important on your pages just from the URL.
Google Site Map (XML) Generation
A Google Sitemap streamlines the indexing process for Google and is recommended for faster indexing of new pages. Ability SmartSite provides automatic creation of Google Sitemaps on a daily basis or what ever frequency you choose. You can use Google Webmaster tools to specify the file name so Google knows where to find it every time it crawls your site.
Meta Tags
Ability SmartSites have automatic generation of both meta title and meta description tags based on product information and ability to manually change individual tags as necessary.
Cross-Linking and Page Optimization
All Ability SmartSite menu, category, sub-category and other pages are built to provide ultimate search engine optimization results for your ecommerce website.
Dynamic Left Menu
Ability SmartSite's expandable menu allows search engines see the full menu, however, visitors only see the main level categories until they click for subcategories. It's user friendly and SEO friendly.
URL Redirector
The URL Redirect Module allows you to redirect a URL on your site to a different URL on your site so you don't lose traffic when you remove products or change page names. You select the redirect type (301, 302, etc.) and can add, remove or update redirects at any time. You can review a 404 error (page not found) report for your site so you can review and redirect those pages if necessary.
Site Management Features
User-Maintainable Static Pages
Create unlimited informational, static pages for your ecommerce website using Ability SmartSite’s content management system.
Flexible Design "Skins"
Ability SmartSite's skin-based design allows for easy updates to your look and feel without redesigning your whole site. Let us do your designs or have your design team create new looks using CSS.
User Defined Marketing Banners
Rotate your banners automatically every time a customer visits your site. You can update banners whenever you wish - without programming changes! You can also pre-build multiple banners for special sales and events, and then set the display dates.
Custom Site Icons
Alert shoppers to important information. Create clickable, customizable, easy-to-understand icons specific to your ecommerce website.
Multiple Storefronts
Create multiple ecommerce websites that feed from the same order management system and utilize the same Ability SmartSite ecommerce software.
Systems Roles
Assign administrative levels, system roles and users with different security and access levels.
Auto-Generated Site Map
Ability SmartSite automatically generates a search engine friendly site map from your menu structure.
Rich Media
Add rich media and files including .PDF, .HTML, .DOC, .MOV, .WMV, .EXE, and more to your site. Make sure you have the documents, audio and video your customers demand.
International Features
Import your international shipping, tax and currency tables from your OMS directly into your ecommerce website.
Customer Segmentation
Ability SmartSite 4.0 gives you the option to display home page content specific to the type of visitors on your site. First time visitors, returning visitors who have not logged in and returning visitors who have logged in to an account will see content based on their specific customer segment. Your shoppers will be able to personalize their browsing experience by choosing to expand or collapse banners based on settings that are stored to display by preference each time a visitor returns to the site.
Product and Category Management Features
Product Details
Manage and modify product details through Ability SmartSite's browser-based content management system.
Multiple Categories for Items
Enter an item once, and choose which categories it belongs to. Your product will display in multiple categories without re-entering main product data.
Alternative Product Option Displays
Choose how to best display the options for your products. You can use radio buttons, drop-down menus and more.
Item Priority
Bump up an item’s priority to make it appear at the top of search results on your ecommerce website. Boost the visibility of new products immediately.
Shopping Features
Item Search Functionality
Ability SmartSite allows your shoppers to search your site using keywords, item number, incorrect spelling, and slang terms.
Filtered Search
Keyword searching is the #1 way customers find what they're looking for on your site. Filtered search results offer your customers the flexibility of narrowing their results by category or brand, speeding up the checkout process.
Results Sorting
Allow shoppers to sort their results by user-defined popularity, demand-based popularity, name, price, or newest added.
In Stock Options
Choose to display in-stock items before out of stock items. Your customers can still choose a back ordered item, but "out of stock" won't be the first thing they see.
Stock Promotional Messaging
Communicate when an out of stock item will be in stock, how a drop ship works, how many items are left in stock, or other pertinent merchandise information. Add shipping cutoff times and in-stock quantities to provide your customer with everything they need to know.
Catalog Quick Order
Ability SmartSite allows your customers to easily order by item number through your ecommerce website.
Multiple Images
Display multiple product images for all your items with Ability SmartSite.
Multiple Language Capabilities
Ability Commerce's CSS-based design and resource file architecture are designed to easily support site translation.
Email to a Friend
Visitors can refer their friends via friendly form on your site.
Reorders from accounts
Ability SmartSite lets your customers review their past orders and re-order with just a click.
Customer Status Modes
Display different pricing options depending on type of customer that is logged in with Ability Commerce's membership options.
Catalog Requests
Ability SmartSite has an easy feature for your online shoppers to request a paper catalog. Additionally, once a visitor has requested a catalog, the "request catalog" button disappears so you don't have multiple catalogs going to a single visitor.
Gift Card Purchasing
Give your customers the option to purchase gift cards and certificates on your website for in-store or call-center redemption.
Pop-Out Animator
Boost conversions on your site while giving detailed product information with the pop-out animator. Your customers can see additional product information only when needed, simply by hovering their cursor over a product link. Your home and category page layouts stay clean, long load times are reduced and frustrating back-and-forth clicking are avoided. Plus, the pop-out text adds content richness and keyword density to any page, adding excellent search engine optimization without the clutter.
Checkout and Cart Features
Shopping Discounts & Promotional Pricing
Ability SmartSite gives you the option to add discounts based on quantity, customer, item, order, or free with purchase.
Checkout Up-sell
The cart page is your last-chance to suggest add-ons or pump up conversions with a timely marketing message. Up-sell areas, fully controllable by marketing staff without the need for programming changes, are easily added with this module. Use them for up-selling, shipping promotions or any last-minute information you want shoppers to see.
Guest Checkout
Guest Checkout increases conversions by giving your customers the option to choose whether they want to create a profile or only provide essential information for their purchase.
User Defined Checkout Messaging
You can customize and update error messages to clarify the checkout process, boosting conversion rates and reducing customer service problems.
Multiple Pricing Display
Choose which prices to show your customer. You can add Our price, List price, Retail price, Competitor’s price, etc. to increase conversions.
Mod-10 Check Digit Routine
Ability SmartSite will validate credit card as a valid credit card and display appropriate error messages to customers who mistype their number so they can correct it immediately and ensure their order is processed.
Persistent Cart
Ability SmartSite will "cookie" user information so items in their cart remain in the site even if the shopper leaves. The cart default is set to persistent carts, but cookie length may be customized.
Shipping Calculation
Automatically calculate national and international shipping rates based on your OMS shipping tables and the customers address/zip.
Free Shipping Option
Ability SmartSite lets you choose to give your shoppers free shipping based on dollar amounts, then goes a step further by allowing you to limit items that do not meet free shipping requirements.
Flat Rate Shipping Option
You can choose to have a flat rate for shipping if you desire.
Auto-inserted Items
Give your visitors a free item when they order a user-defined dollar amount or specific product.
Gift Messaging
Give your customers an easy way to send gifts. Ability SmartSite will allow your shoppers to add a gift message and create an invoice without pricing, then ship to a different address than the billing address.
Best Practice Cart Functionality
Ability SmartSites are designed with ecommerce best practices as the foundation.
Configure Allowed Countries
Ability SmartSite allows you to configure "allowed countries" in more than one way. You can choose to disallow all purchases to a country or choose specific items to not allow within a country.
Online or Batch Credit Card Authorization
You can choose to authorize credit card purchases immediately or batch process invoices and authorization during fulfillment.
Customer Account Features
Customer Account Control
Customers can view order history, maintain their own account information and update their email address and password online.
Order Tracking
Ability SmartSite has onsite order tracking for customer orders.
Forgot Password
Customers who forget their password can click to retrieve it from front end or you can retrieve it from your admin panel.
Wish List Advanced
Allow your customers to drive business to you, by letting them maintain more than just a "wish list" of items on your site. Wish List Advanced allows shoppers to maintain their wish list and distribute to all of their friends whenever they want from an address book maintained in the wish list. Shoppers can also search for other shopper’s wish lists by email address. By reviewing what your customers have on their wish lists, you gain valuable insight into buying patterns. Also, you can discover items that may benefit from special promotions or conduct private sales.
Email Subscription Management
Allow your customers to sign up to receive special pricing, offers or news. Ability SmartSite will store your signups in a database so you can send emails from your store or export your list to your preferred email service provider.
Targeted Emails
Create email protocols to automatically send personalized emails to shoppers based on their preferences and purchasing history. You decide the frequency and communication rules that work best for your shoppers.
Previously Used Addresses
Increase conversions by allowing shoppers to save multiple ship-to addresses and ship parts of an order to different addresses. They may ship one item to a home address and another to a work address or send items as gifts to several different people. Additionally, customers don't have to look up shipping addresses if they have used them before. They can just click their choice, see it immediately fill in and continue checking out.
Previously Used Credit Card
When your customers enter the payment page of the checkout process, they can choose from previously entered credit cards. Customers can edit or enter a new card easily, making it simple for prior customers to complete their order (without having to find their wallets.
Customer Service Features
Order Submission Tool
Ability SmartSite allows customer service reps to alter and process orders that would have otherwise been rejected upon order submission.
Customer Account Access
Allow your call center to access customer account information by email, name or address. Additionally, you can review the last actions a customer took on your ecommerce website and view how many shoppers are currently logged in.
Customer's Account Management
Call center staff can update your customer' email, password and account information from the admin panel.
Pending Orders
Call center staff can display pending orders even if the order management system is unavailable.
Need help managing it all?
If you prefer to have someone manage your website for you, you can count on our parent company,
Marketing Concepts, for
outsourced online marketing and web management services.