What You Get When You Buy Ability SmartSite

You get a fully functioning site, built to your specifications, on our stable .NET-based Ability SmartSite framework. Launch in as soon as 90 days. Manage and change appearance, graphics, site functionality and menu structure as much or as little as you want: you'll never have to dread a "redesign" again.

You get powerful browser-based management tools that go way beyond "content management." Our merchandise management and site administration tools give you all the options. Manage your digital merchandising assets quickly and easily. Approve and edit price-match requests or customer reviews, discussions and photos. Centralize and automate product data and assets to provide fast, accurate information. Use WYSIWYG on-the-fly editors to let your creative marketing ideas come to life in a snap.

You get the best order management integration expertise in the business. We work with you during implementation to understand your business rules and existing systems. You maintain product information, shipping rules, promotions and order details where it makes sense for your business, and we make sure everything works together to present the right information to your customers. Run your data feeds at the intervals you choose for the optimal combination of stability and information accuracy.

You get a SQL environment where your site-specific data is stored, providing up-to-date, accurate information that ties to your other legacy systems as needed. API is used for any necessary calls to 3rd party software (e.g. third-party billing).

And you get Ability SmartSite™ support, enhancements and upgrades to keep your site bug-free, with the latest competitive technology and features.

Start with the look and features you want, customized for you, integrated seamlessly with your back-end systems.

Then use our tools to get things done fast:

• Robust daily content management and site administration.
• On-the-fly functionality and messaging tweaks.
• Complete redesigns and upgrades on your timetable, using your own experts, our staff or any combination that works for you.

Content Management

Manage promotions and all your site content in the browser-based Content Management system. You can:

• Add and change multiple site menus.
• Manage products by brand or vendor in addition to other keyword groupings for flexible long-tail keywording strategy.
• Add and edit entire static pages on the fly.
• Manage and edit customer-generated content like product reviews and ratings.
• Access reports to manage daily content tasks for product pages: navigate to product content editing right from the reports.
• Manage all your product content in one place, using the integrated WYSIWYG HTML editor: everything from images and descriptions, to prices, menu group associations and related item displays.

Site Administration

Manage daily customer service and marketing tasks from the browser-based Administrative Menu.

• Set up contests and pick the winners from Contest Admininstration.
• Search for and edit customer account data from Customer Maintenance.
• Monitor web errors to quickly process orders.
• Use the Online Help system for links to even more robust site management tools: resource files to control error messages, CSS files to change themes and design elements, and more.
• Monitor invalid URLs and redirect them instantly with the Redirector Tool.

Tools to Help You Analyze, Change and Respond

Embedded Google Analytics tagging lets you track web activity, which can help you monitor and improve conversions at a highly granular level, and much more. We stay current on any code changes so your web analysis reports keep working properly.

But, as you know, there's a whole lot more to comprehensive reporting than what you can see in Google Analytics. Ability SmartSite provides SQL data storage for highly accessible deep-dive analysis: just export to Crystal Reports, write simple SQL queries—you decide how to use your order and search activity data.

Of course, after you find trends using your data, you want to be able to react quickly and efficiently. SmartSite has the tools to let you do just that. Change error messaging, field labels and more via simple XML-based resource files. Update and change look and feel via robust, customizable cascading style sheet themes: use just one theme for simplicity, or create multiple themes to optimize for mobile commerce and other specialized applications.

Deep Design Tools

We build what you want at go-live, but it's your site—not a template or a service. If you have your own programming and IT staff, they'll have access to the multilayered controls they need to change and customize your site any way you like:

• Modify your base page template for a whole new look or theme on the fly
• Item and navigational page layouts controlled via XSL templates for total design flexibility
• Limitless options: snap in third-party applications; stack multiple sites on the same back-end data

And if you just want to keep up with new functionality without a lot of "programmers" on staff, Ability SmartSite keeps you current:

• Expert support staff to help with upgrades
• Users' conferences: network for ideas to make the most of your online marketing

Most new features are "plug and play" with complete online help and personalized training.