The 2012 Ability Commerce Summit will help you gain valuable insight into how to grow your business. The sessions and discussions in the Web Marketing Track are designed to help you acquire new customers, boost your sales and increase client retention. Below you’ll find a list of the sessions we have planned for the Web Marketing track of the 2012 Summit.
Click here if you have colleagues who may be interested in the Financial Track.
Web Marketing Track
Welcome to Ability Commerce Summit 2012
Welcome to the Summit. Let’s talk about the latest trends in ecommerce, the most recent new developments from the Ability Commerce and Marketing Concepts team and how we are going to help you increase your sales.
The Secrets to Selling on Amazon
Selling on Amazon isn’t as simple as putting up a product feed. Winning the “Buy Box” is critical to your success on Amazon. We’ll show you how to keep current with competitive pricing on Amazon and how winning the buy box isn’t just about price. Amazon looks at a number of factors including customer service, ratings and reviews and more.
Email Marketing and the Mobile Revolution
Email is being read more on smart phones and mobile devices than on laptops and desktops. We’ll discuss how formatting your emails for smart phones and mobile formats will increase your success and talk about exactly what you need to do to make sure that your customer emails are mobile ready.
Retailer Success Stories. A Functionality Showcase
Learn some great secrets from other retail success stories that can really increase your selling power. We’ll show you how our clients have taken smart advantage of the features and functionality in their SmartSite in this series of case studies about winning promotions and effective marketing.
Harness The Power of Customer Ratings & Reviews
Discuss the importance of customer ratings & reviews. Why you need customer reviews. How to get them; how to manage them; how to use them to get more shoppers to your website and increase your conversion rate.
Ability Order Management System
Ability Commerce presents Ability OMS, an order management system which fully integrates with SmartSite. Learn about the advantages of having an OMS designed to work with SmartSite. We’ll show you all the bells and whistles in this smart order management system.
Win New Customers with Smart SEO techniques and PPC
Ecommerce retailers know that having your website and your products found when a customer searches on Google is paramount to your success on the web. We’ll discuss the best ways to make sure your products maintain high rankings in the search engines. Learn about the best way to find successful keywords, productive taxonomy and best practices in SEO.
Social Media Trends. The Next Big Thing
Social media is a powerful, free selling tool. Learn about Facebook stores, winning fans, talking to your Facebook fans about products with a soft sell approach. Google +1 and other Social media news.
OnSite Search. Your own Google
Onsite search is a powerful tool for both customers and search engines. Learn about what makes onsite search successful. How to control the results. Bring up results by highest margin. Push new products to top. Filter search, direct searchers to the right place and use the data from onsite search to improve your sales.
Holiday Marketing, Well Planned Promotions
Successful retailers start planning for Christmas in July. See examples of holiday promotions that get results. We’ll show you how to plan and schedule your holiday promotions early so that you maximize your resources and take advantage of every minute of that busy season.
Presenting your Product. Copy and images that sell.
Selling on the web involves helping your customer visualize the product. Great copywriting and stunning images will persuade your shoppers to buy. Learn how changing a subhead, product description, image or item display on a product can increase the conversion rate dramatically.
The Selling Power of Promotional Areas and Static Pages
Discuss best practices for promotional areas on SmartSite. Many more options available than just a rotating banner. Use static pages to create product selection wizards, gift guides, Facebook promotions and more.
Going Global. Website Traffic is International, is Your Business?
Discuss the changes necessary when expanding a customer base to a global market. Currency converter, international shipping options, payment options and language conversion.
Setting up Goal Funnels and Improving Sales with Google Analytics
Discuss how to get specific information out of Google Analytics which you can take action on to improve your conversion rate. Not just a basic overview, this seminar discusses how to use the more advanced functionality of Google Analytics.
Using Chat to Raise Your Average Order Value. Upsell with Chat
We’ll show you how easy it is for customer service representatives to upsell shoppers in the web store and increase the average order value. Discuss specific techniques customer service reps can use to upsell customers on chat. Learn how to offer chat, how to manage live chat and what it can do for your web store.
SmartSite Round Table Discussion
Discussion with our developers about the latest innovations in SmartSite. We give you the opportunity to comment on what features you like most and what you would like to see added to SmartSite. An open forum to make SmartSite even better.
Unsession
Ask questions about any of the sessions. We give you the floor to talk about your ecommerce successes, your challenges and any questions about any topic in ecommerce we have covered at this conference. These unsessions prove to be some of our best sessions.
Business Strategy Session
Meet with our ecommerce experts to talk about issues specific to your website. These productive meetings allow you to sit down with the ecommerce professionals to help you find the best approach to solving your most difficult issues.
Please contact the Marriott Courtyard, Boynton Beach, FL, for Room Reservations:
Phone Reservations: Call 1-866-733-8554 and ask for Hotel Reservations (ask for 'Ability Commerce Special Group Rate').
Online Reservations: Use the links listed below.
Standard 2 Queen Room (discounted rate of $139)
Standard 1 King and sofa bed Room (discounted rate of $139)