Diane Buzzeo - CEO Ability Commerce
Diane Buzzeo CEO and founder of Ability Commerce, has more than 25 years of experience boosting sales for retailers. Buzzeo built her own retail start-up, American Musical Supply, into an e-commerce behemoth. Today, American Musical Supply is an Internet Retailer Top 500 Site. With an insider's knowledge of the unique challenges faced by retailers, Diane Buzzeo sold American Musical Supply and founded Marketing Concepts in 1985. Buzzeo saw the need to create a company dedicated to creating software solutions for ecommerce retailers and founded Ability Commerce in 1999. Leveraging her insight and expertise, Buzzeo assembled a talented team of software developers, business analysts and merchandisers to create innovative software solutions that would generate exponential growth for ecommerce clients. The team succeeded beyond all expectations. The ground breaking software platform they developed, Ability SmartSite, increased the web sales of their clients by an average of 66% in the first year. Ability Commerce went on to develop a variety of software solutions which address the ever growing needs of ecommerce retailers and increase their sales exponentially.
Debbie Longo - Vice President Ability Commerce
Debbie Longo has spent 28 years increasing value and responsibility in the direct-marketing software industry. Previous positions include Director of Client Services for BSA, Inc. (a division of Acxiom Corporation), and Vice-President of Client Services for Ecometry Corporation (now known as Escalate Retail). In these roles, Longo has worked with some of the top direct-marketing companies in the industry, such as PC Mall, Coldwater Creek, Nordstrom, QVC, Brookstone, Casual Male, and many others.
Longo's depth of experience with direct-retail software and order management systems ensures her dedication to usability and stability when developing products and services for Ability Commerce.
Patrick Reineke - Director of Technology
Patrick Reineke's 2009 appointment as Director of Technology has allowed Ability Commerce to provide world-class infrastructure support for its next-generation ecommerce software tools and state-of-the-art hosting services. He currently oversees programming and IT departments.
Patrick comes to Ability Commerce with over 25 years of IT experience, specializing in software development, application and information architecture. He has served in increasingly important roles with global corporations such as Blue Cross/Blue Shield and American Express Financial Advisors. Most recently, he has served as Vice-President of IT for American Express's Global Business Integration Services and Interactive Applications divisions. In that capacity, he evolved and managed vision, strategy and infrastructure to support large-scale global interactive channel activities.
Patrick possesses degrees in both International Business and Computer Programming/Operations. His education, in conjunction with his superior experience, allows him to lead transformational growth and change for Ability Commerce and for our clients, through the development of aligned business and IT strategies. He has been directly responsible for developing the infrastructure and policies comprising our world-class hosting facilities and services, ensuring its security, cost efficiency and unbeatable service level reliability.
David Faidley - Director of Finance and HR
David Faidley joined Ability Commerce with over 20 years of experience as a financial operations expert.
David began his accounting career with General Mills and Pillsbury, where he prepared management reporting for Pillsbury's largest and most profitable division. He quickly transitioned to leadership roles for highly successful software and technology companies, acting as Controller and/or CFO for highly successful software and technology companies such as System Software Associates, DataServ, and Carlton Financial Corp.
Most recently, David served as VP and Controller for Architectural Enhancements, LLC, where he was the primary individual responsible for analysis and interpretation of financial information, as well as implementation of effective cost accounting procedures and policies.
David has both CPA and CMA certifications, and has successfully managed complex corporate accounting conversions and ERP integrations on systems such as Quickbooks, Peachtree, and Microsoft Dynamics GP. He has played a critical role in the business success of Fortune 500 companies, and has also helped smaller private companies grow and succeed by aiding with the re-engineering and optimization of their financial operations.
Sue Glannan - Director of Sales – Division Manager
As Director of Sales –Division Manager, Sue Glannan manages our sales team. With 15 years of management experience, she is results-based sales professional who brings a high level of professionalism and expertise to the sales team. Sue has a proven track record of success enhancing the customer experience, communicating value and earning brand loyalty for innovative software and IT services companies.
Sue has led global sales teams through successful introductions of new products and services. She has developed and launched highly successful partner programs that have resulted in bringing market share, top line revenue and great value and service to her clients. Sue’s ability to assess a client’s needs and identify a solution, make her a valuable asset on any sales team. She is a strong believer in relationship building and teamwork.
Formerly Channel Partner Practice Manager for the ITSM Academy GEM Partner Program, Sue has a background in managing sales teams representing intellectual property and working with industry partners. Sue has a Bachelor’s Degree in Business Administration from the Walsh College of Accountancy & Business Administration and is both ITIL and MOF certified in service management.
Theresa Giovarelli - Senior Manager of Product Development
As Senior Manager of Product Development since 2003, Theresa Giovarelli has been instrumental in the success of our ecommerce software products, including Ability SmartSite, Ability Amazon Interface and Ability Financials.
A graduate of Florida Atlantic University, Theresa came to Ability Commerce with impressive credentials as an expert in order management system testing and custom integrations for enterprise-level ecommerce and catalog companies. She has over eleven years' experience working for Ecometry Corporation (Escalate Retail), where she began on the front lines of customer service and advanced to a key role as their Director of Quality Assurance. She also served as executive project manager on a number of large-scale customer projects. Including her extensive Ecometry integration experience here at Ability Commerce, Theresa contributes over eighteen years' Ecometry and direct marketing experience to our development staff.
In addition to the guidance she provides in ensuring high-quality development and timely release cycles for our software products, Theresa also lends her expertise to our custom programming staff, ensuring that all projects are successfully quality tested, fully documented, and delivered on time.
Jennifer Tonisson - Marketing & Training Manager
Jennifer Tonisson is a business savvy marketing manager with over 17 years of experience directing highly successful corporate marketing initiatives. Jennifer is a committed and dedicated manager with extensive experience in strategic marketing, targeted messaging and asset allocation planning. Her campaigns are well researched and strategically planned. Her drive to succeed and enthusiasm for her work motivates her team to new heights and leads to the creation of expertly executed initiatives.
Jennifer’s ability to understand complex material and communicate this information made her the ideal choice to manage the training department in addition to the Marketing department. Jennifer is skilled at developing training programs and motivating the training team in the production of educational webinars, comprehensive on-site trainings and hands on training sessions through Ability Commerce’s on-site training facility, Ability Academy.
Formerly Director of Marketing with one of the largest accounting and financial services providers in South Florida, Jennifer Tonisson designed and executed marketing strategies for a variety of complex business accounting solutions. A graduate of the University of Florida, Jennifer Tonisson holds a Bachelor of Science in Advertising with an Outside Concentration in Strategic Marketing. Jennifer has been honored three times with national Marketing Achievement Awards from AAM.
Charmaine Chang - Web Development Manager
Recruited for her leadership experience and technical expertise Charmaine Change manages the web development team. With 18 years of experience leading development teams toward continued growth, Charmaine is responsible for developing and implementing processes and best practices for the team, driving project initiatives and coordinating software releases.
As the Web Development Manager, Charmaine oversees the analysis, design, programming, debugging and modification of all software produced by the web development team. Her capacity to identify and solve issues which may impede progress has brought greater efficiency to the entire web development team. Charmaine’s recommendations and new processes have led to an increase in the quality of new functionality produced by the team.
Charmaine has a Master of Business Administration from the University of Phoenix and a Bachelor of Science in Computer Science & Mathematics from the University of the West Indies. She is also a Certified Project Management Professional and has pursued courses required for Microsoft Certified Systems Engineer.
Gary Moen - Manager of Information Systems
Gary Moen is the Manager of Information Systems at Ability Commerce. Gary has an extensive background in management, development, implementation and support of IT infrastructure projects ranging from small startups to large corporations. Gary offers 10 years of experience in project management, assisting organizations in realizing reliable, productive and cost effective IT solutions. Gary Moen has managed the design and implementation of a Cisco Converged Voice & Data Network across multiple sites. He achieved a 99% system uptime by implementing proactive system maintenance and planning an organized program for system upgrades. A security expert, Gary has fortified corporate network security by implementing firewall hardware devices and managing software application for antivirus/SPAM protection and web content filtering. As part of his mission to help companies excel at customer service, Gary improved the response time for help desk inquiries by 60% by implementing remote desktop management, a knowledge base and help desk tracking software. Gary has worked with such corporations as Jennie-O Foods, Inc, Crest Healthcare Supply and Lester Building Systems, LLC.
Mike Guillet - Software Architect
Mike Guillet is Ability Commerce's Software Architect. Mike offers over 10 years of experience in a wide range of functions including software design and development methodologies, reporting, data architecture/transformation, system integrations/testing, business process improvement, technical writing, project coordination and end-user support. Mike has an extensive knowledge of developmental languages with strong experience leveraging Microsoft .NET technologies and framework assemblies for web enterprise-class development using Visual Studio. Mike is experienced with complex database development in SQL Server environments, including ETL skills using DTS/SSIS. He is skilled in conducting business needs analyses and documenting requirements, drafting project proposals and coordinating project activities. An expert in improving efficiency, Mike automated and reduced clients' data process lifecycle down to 25%. By redesigning the data process model, he was able to take three times the size of data and process them more efficiently. Mike has designed, developed and maintained a wide range of web applications for corporate systems. He is a seasoned professional, experienced in leveraging the Microsoft .NET Framework of development components with Visual Studio using common development techniques such as inheritance/abstraction, encapsulation, polymorphism and generics. Mike is a Microsoft Certified Professional (MCP) and holds a CompTIA A+ certification.
Beatriz Cole - Ecommerce Product Research/Development and SEO Analysis
Beatriz Gomez has been leading search engine optimization and web usability initiatives at Ability Commerce since 2001. Her expertise has been instrumental in both the development of the Ability SmartSite product, and successful implementation and use of the product on behalf of our multichannel clients.
Prior to joining Ability Commerce, Beatriz consulted on numerous pay-per-click and usability projects, providing reporting and analysis, as well as optimization recommendations for keyword bid management and cost-per click analysis.
Since joining us, she has applied her extensive knowledge to search engine optimization. Her recommendations consistently achieve nearly instantaneous conversion lifts for our clients using our Ability SmartSite platform. Her responsibilities include keyword phrase analysis and taxonomy research, resolving HTML code and content issues as web standards evolve, and recommending strategies for optimal navigation and link architecture.
In addition to providing taxonomy and keyword phrase research to clients, Beatriz's research skills and insights are critical to our development team, as we work to build increasingly better web usability and optimized site architecture into each new version of Ability SmartSite. She works closely with the development team to identify and implement white-hat strategies for increasing site traffic through organic search listing. She continually monitors the search engine performance of our clients using the Ability SmartSite product to ensure that strong optimization remains part of individual client strategies as well as of the product platform itself.
Alan Carpenter - Custom Programming, Software Product Development
Alan Carpenter began his career with Ability Commerce in 2003, where he contributes his nearly three decades’ of software development experience to our team. As an independent consultant and at BSA, Alan spent the bulk of his career prior to joining our team specializing in mail order/ecommerce order management systems. His depth of experience working as a developer and consultant on both Ecometry and its predecessor, Prophit Mail Order System, allows Ability Commerce to understand enterprise order management integrations in a way that very few other companies can claim.
Alan also has a degree in Computer Science; his past experience includes serving as a developer for Bell Communications Research (the research and development arm for the seven regional Bell companies).
Currently, Alan's skills are used in the development of our Ability Amazon Interface, Ecometry-enhancing programs such as EDI Processing and the many other software tools we provide to make product and order maintenance easier for our clients. He also provides custom programming to meet specific client needs.
Although generally immersed in technical tasks, Alan is a firm believer in our corporate philosophy of creating products that are easy to support and easy to use. To ensure that his products stay in tune with this principle, he frequently provides direct technical support, or helps train our experienced support staff in the optimal use of the products he develops. Clients appreciate the approachable "plain English" manner with which Alan helps clients get the most out of Ability Commerce products and programs.
Connie Chappell - Documentation
After ten years in the direct-marketing industry at Fingerhut Corporation and as an independent writing and editorial consultant, Connie Chappell came to Ability Commerce in 2002, where she has leveraged her industry knowledge to create growth for our web marketing clients, including Internet Retailer Top 500 sites like American Musical Supply. She has a bachelor's degree in English, and specializes in creating simple-to-understand technical documentation as well as technically oriented marketing materials.
Connie currently directs the production of the Ability SmartSite Online Help system, comprehensive release notes and other documentation to maximize the usefulness and self-support capabilities of Ability Commerce's ecommerce software tools. Her knowledge of ecommerce marketing enables our technical support materials to truly "speak the language" of ecommerce marketers, so that our products can be understood and used to their fullest potential not by "technical" staff, but by the marketing decision makers who use our tools daily. In addition to her duties as technical writer for our software products, Connie currently applies her writing, marketing and project management skills to manage print and web marketing initiatives for Ability Commerce, and serves as a product development liaison with the web development group to ensure that client sites utilize the latest trends and technology.