Executive Team

Diane Buzzeo - CEO

Founder and CEO of Ability Commerce, Diane has more than 25 years of experience boosting sales for retailers. Buzzeo built her own retail start-up, American Musical Supply, into an e-commerce behemoth. Today, American Musical Supply is an Internet Retailer Top 500 Site. With an insider's knowledge of the unique challenges faced by retailers, Diane Buzzeo sold American Musical Supply and founded Marketing Concepts in 1985. Buzzeo saw the need to create a company dedicated to creating software solutions for ecommerce retailers and founded Ability Commerce in 1999. Leveraging her insight and expertise, Buzzeo assembled a talented team of software developers, business analysts and merchandisers to create innovative software solutions that would generate exponential growth for ecommerce clients. The team succeeded beyond all expectations. The ground breaking software platform they developed, Ability SmartSite, increased the web sales of their clients by an average of 66% in the first year. Ability Commerce went on to develop a variety of software solutions which address the ever growing needs of ecommerce retailers and increase their sales exponentially.

Debbie Longo - Vice President

Debbie Longo has spent 28 years increasing value and responsibility in the direct-marketing software industry. Previous positions include Director of Client Services for BSA, Inc. (a division of Acxiom Corporation), and Vice-President of Client Services for Ecometry Corporation (now known as Escalate Retail). In these roles, Longo has worked with some of the top direct-marketing companies in the industry, such as PC Mall, Coldwater Creek, Nordstrom, QVC, Brookstone, Casual Male, and many others.

Longo's depth of experience with direct-retail software and order management systems ensures her dedication to usability and stability when developing products and services for Ability Commerce.

David Faidley - Vice President of Finance

As VP of Finance, Dave manages the Finance and HR Group, as well as the Ability Commerce Sales Staff.

David began his accounting career with General Mills and Pillsbury, where he prepared management reporting for Pillsbury's largest and most profitable division. He quickly transitioned to leadership roles for highly successful software and technology companies, acting as Controller and/or CFO for highly successful software and technology companies such as System Software Associates, DataServ, and Carlton Financial Corp.

Most recently, David served as VP and Controller for Architectural Enhancements, LLC, where he was the primary individual responsible for analysis and interpretation of financial information, as well as implementation of effective cost accounting procedures and policies.

David has both CPA and CMA certifications, and has successfully managed complex corporate accounting conversions and ERP integrations on systems such as Quickbooks, Peachtree, and Microsoft Dynamics GP. He has played a critical role in the business success of Fortune 500 companies, and has also helped smaller private companies grow and succeed by aiding with the re-engineering and optimization of their financial operations.

Patrick Reineke - Director of Technology

Patrick Reineke's 2009 appointment as Director of Technology has allowed Ability Commerce to provide world-class infrastructure support for its next-generation ecommerce software tools and state-of-the-art hosting services. He currently oversees programming and IT departments.

Patrick comes to Ability Commerce with over 25 years of IT experience, specializing in software development, application and information architecture. He has served in increasingly important roles with global corporations such as Blue Cross/Blue Shield and American Express Financial Advisors. Most recently, he has served as Vice-President of IT for American Express's Global Business Integration Services and Interactive Applications divisions. In that capacity, he evolved and managed vision, strategy and infrastructure to support large-scale global interactive channel activities.

Patrick possesses degrees in both International Business and Computer Programming/Operations. His education, in conjunction with his superior experience, allows him to lead transformational growth and change for Ability Commerce and for our clients, through the development of aligned business and IT strategies. He has been directly responsible for developing the infrastructure and policies comprising our world-class hosting facilities and services, ensuring its security, cost efficiency and unbeatable service level reliability.

Charmaine Chang - Director of Web Development

Recruited for her leadership experience and technical expertise Charmaine Chang manages the web development team. With 18 years of experience leading development teams toward continued growth, Charmaine is responsible for developing and implementing processes and best practices for the team, driving project initiatives and coordinating software releases.

As the Web Development Manager, Charmaine oversees the analysis, design, programming, debugging and modification of all software produced by the web development team. Her capacity to identify and solve issues which may impede progress has brought greater efficiency to the entire web development team. Charmaine's recommendations and new processes have led to an increase in the quality of new functionality produced by the team.

Charmaine has a Master of Business Administration from the University of Phoenix and a Bachelor of Science in Computer Science & Mathematics from the University of the West Indies. She is also a Certified Project Management Professional and has pursued courses required for Microsoft Certified Systems Engineer.

Gary Moen - Manager of Information Systems

Gary Moen is the Manager of Information Systems at Ability Commerce. Gary has an extensive background in management, development, implementation and support of IT infrastructure projects ranging from small startups to large corporations. Gary offers 10 years of experience in project management, assisting organizations in realizing reliable, productive and cost effective IT solutions. Gary Moen has managed the design and implementation of a Cisco Converged Voice & Data Network across multiple sites. He achieved a 99% system uptime by implementing proactive system maintenance and planning an organized program for system upgrades. A security expert, Gary has fortified corporate network security by implementing firewall hardware devices and managing software application for antivirus/SPAM protection and web content filtering. As part of his mission to help companies excel at customer service, Gary improved the response time for help desk inquiries by 60% by implementing remote desktop management, a knowledge base and help desk tracking software. Gary has worked with such corporations as Jennie-O Foods, Inc, Crest Healthcare Supply and Lester Building Systems, LLC.

Beatriz Cole - Ecommerce Product Research/Development and SEO Analysis

Beatriz Gomez has been leading search engine optimization and web usability initiatives at Ability Commerce since 2001. Her expertise has been instrumental in both the development of the Ability SmartSite product, and successful implementation and use of the product on behalf of our multichannel clients.

Prior to joining Ability Commerce, Beatriz consulted on numerous pay-per-click and usability projects, providing reporting and analysis, as well as optimization recommendations for keyword bid management and cost-per click analysis.

Since joining us, she has applied her extensive knowledge to search engine optimization. Her recommendations consistently achieve nearly instantaneous conversion lifts for our clients using our Ability SmartSite platform. Her responsibilities include keyword phrase analysis and taxonomy research, resolving HTML code and content issues as web standards evolve, and recommending strategies for optimal navigation and link architecture.

In addition to providing taxonomy and keyword phrase research to clients, Beatriz's research skills and insights are critical to our development team, as we work to build increasingly better web usability and optimized site architecture into each new version of Ability SmartSite. She works closely with the development team to identify and implement white-hat strategies for increasing site traffic through organic search listing. She continually monitors the search engine performance of our clients using the Ability SmartSite product to ensure that strong optimization remains part of individual client strategies as well as of the product platform itself.

Alan Carpenter - Custom Programming, Software Product Development

Alan Carpenter began his career with Ability Commerce in 2003, where he contributes his nearly three decades' of software development experience to our team. As an independent consultant and at BSA, Alan spent the bulk of his career prior to joining our team specializing in mail order/ecommerce order management systems. His depth of experience working as a developer and consultant on both Ecometry and its predecessor, Prophit Mail Order System, allows Ability Commerce to understand enterprise order management integrations in a way that very few other companies can claim.

Alan also has a degree in Computer Science; his past experience includes serving as a developer for Bell Communications Research (the research and development arm for the seven regional Bell companies).

Currently, Alan's skills are used in the development of our Ability Amazon Interface, Ecometry-enhancing programs such as EDI Processing and the many other software tools we provide to make product and order maintenance easier for our clients. He also provides custom programming to meet specific client needs.

Although generally immersed in technical tasks, Alan is a firm believer in our corporate philosophy of creating products that are easy to support and easy to use. To ensure that his products stay in tune with this principle, he frequently provides direct technical support, or helps train our experienced support staff in the optimal use of the products he develops. Clients appreciate the approachable "plain English" manner with which Alan helps clients get the most out of Ability Commerce products and programs.