Ability SmartStaff™ Services

Direct retail in the Web 2.0 world is multifaceted and ever-changing. Our Ability SmartSite™ -savvy specialized marketing experts stay current with the latest research and training, and work closely with our web developers to maximize profitability for clients using Ability SmartSite™.

Ability SmartSite™ has user-friendly back-end management tools, so our training and implementation staff can teach you to run it yourself, or simply take advantage of our in-house Ability SmartStaff™ expertise to boost your sales. We're dedicated to working with you to understand your clients and products; we then combine your expertise and feedback with our marketing experience to create a cost-effective, custom-tailored marketing strategy.

Take a look at our client list and case studies to see for yourself how Ability SmartStaff™ online marketing services staff can help you stay ahead of the curve. Then call us for a Free Site Checkup on your current website and a Free Demo of Ability SmartSite™. Call Brian Okuly at 320-796-6245 or email us at BrianO@abilitycommerce.com.

Account Managers

Responsible for coordinating with service managers to propel all projects and act as primary contact point with client company staff; ensure that correct protocols are followed for all online marketing services; review analytics reporting and initiate tests; ensure that software/site upgrades are carried out and tested correctly per existing IT and client protocols.

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Dedicated Merchandisers

Client’s choice as to in-house or our resource or combination. Develop deep understanding of product line and client company's sales cycle, to capitalize on merchandising opportunities. Coordinate providing vendor contact information for service area staff; work with taxonomy researchers to optimize taxonomy; work with clients, content management and graphics staff to develop and implement well-integrated rich media and informational content; work with graphics and content management staff to provide timely home page changes and category - and subcategory-level special features; work with advertising management staff to ensure appropriate and timely advertising.

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Service Area Managers

Responsible for staffing and training each specialty area; work with account managers to determine appropriate resource level for each client; work with analytics and research staff to ensure proper training and protocols for all staff for optimal search engine and usability functionality across clients.

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Analytics & Research Staff

Provide support to service area managers and account managers, and act as liaisons between marketing and programming to ensure continued attention to best practices and trends.

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Content Management Staff

Responsible for gathering item content from vendors; writing optimized long and short descriptions per taxonomy recommendations; formatting images; reviewing offers and pricing information; day-to-day maintenance and adding of new items' content to sites. Ensure cross-channel consistency by reviewing catalog mailings against web initiatives and pricing.

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Data Analysis

Responsible for providing sales reporting by source code, Google Analytics reporting and A/B or multivariate testing results to account managers. Make recommendations to account coordinators based on testing results and sales performance indicators as needed.

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Search Management Staff

Staff responsible for managing and maintaining effectiveness of all keywords on pay-per-click, pay-per-action and other paid search campaigns; shopping portal feed optimization and data maintenance of said feeds; monitoring and working with Content staff to optimize landing pages for all external search; monitoring internal search reports and working with Content staff and dedicated merchandisers to optimize landing pages for all internal search issues and concerns; provide internal and external search successes and failures to account managers to spread findings across all marketing initiatives; work with merchandisers, customer service liaison staff and advertising management staff to create and manage feed- and keyword-based promotions and specials.

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SEO / Best Practice Researchers

Responsible for providing recommendations to programming / web development about latest optimization algorithms, industry trends and best practices. Report to account managers about how to implement new site features and maintain best practices within content-controllable areas of the site.

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Advertising Management Staff

Manage process, graphics and pricing requirements for external advertising such as banner ads; adding source codes to web and order management for external print advertising; matching up any in-store or catalog promotions with web-only promotions as determined necessary. Work with merchandisers, client staff and account coordinators to sell advertising space in appropriate areas of site as necessary, and work with Content and Graphics staff to ensure timely placement of such advertising. Work with data analysts to determine efficacy of all advertising spending and provide data to clients and vendors to justify future client-site ad spending; work with merchandisers, customer service liaison staff and search management staff to create and manage feed - and keyword-based promotions and specials.

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Taxonomy Researchers

Provide continuing optimization of site keywords and make recommendations to account managers and provide general best practice and direction to service area managers.

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Print Graphics Staff

Staff responsible for coordinating with Content teams, merchandisers and client area to provide catalog or other print media as required; tagging or providing PDF media for online catalog production as needed.

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Process Documentation Staff

Work with account managers and service area managers to document processes and provide online procedures to all new and existing staff to maintain efficiencies across client service areas.

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Rich Media and Specialty Content Staff

Staff responsible for writing copy and working with graphics staff or video/audio staff to create specialty content such as comparison shopping charts, specialty sizing charts or product selection informational pages or item page sections; also responsible for working with merchandisers to research and select rich media available via FTP or other methods directly from vendors.

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Customer Service Liaison Staff

Staff responsible for maintaining and monitoring customer-generated content; monitoring and maintaining all site error messaging and process messaging; directing appropriate changes to service wording and ensuring accuracy of marketing promotions on all auto-generated emails such as order confirmations, ship confirmations, etc.; coordinating with in-house or external call-center staff to ensure consistent messaging across client contact channels; directing specialty customer service opportunities such as follow-up action on BizRate or Amazon feedback.

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Web Graphics Staff

Responsible for staying up-to-date with all new site capabilities and graphics-related production issues; creating specialty content pages based on Specialty Content Staff and merchandiser recommendations; creating and rotating site banners for all category and subcategory levels and item list pages based on merchandiser recommendations and advertising management staff recommendations, built according to SEO research staff specifications; making resource file and style sheet changes as needed for all site upgrades and/or account coordinator requests; creating graphics and html content for all email marketing initiatives.

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Affiliate Marketing Staff

Staff responsible for managing affiliate marketing programs & feeds; administrating affiliates via back-end management tool; monitoring and administrating external forum posts and managing relationships with external forum administrators; managing contact between customers interested in pursuing additional affiliate-related opportunities and client company contacts or account coordinators.

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E-Mail Marketing Staff

Staff responsible for researching and providing product offerings and percent-off sales and specials on all e-mail correspondence: targeted follow-up sales; order and ship confirmation e-mails; auto-generated emails based on wishlist or cart contents; regular weekly or monthly newsletter-style advertising e-mails; any other e-mail correspondence-associated marketing as needed. Work with graphics staff, merchandisers, content providers/copywriters, customer service liaison staff and account coordinators to maintain these initiatives as necessary.

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Quick Request

Want more info but just not ready to talk? Submit this Quick Request if you wish to receive more information regarding Ability SmartSite, Marketing Services or Ability Financials. No sales representative will contact you and your information will not be sold or used in any other way.