SmartSite helps you Convert shoppers to buyers and upsell.
The real merchandising power of SmartSite is in the robust conversion tools. Your merchandising team has worked hard to drive traffic to your web store. Now it’s time to convert those shoppers to buyers and upsell them in your store. SmartSite offers a variety of highly effective tools to help you increase conversions and raise the Average Order Value (AOV).
On-Site IntelliSearch & Filters -Delivering shoppers to the item they want sooner increases conversions. SmartSite’s powerful on-site search “Intellisearch” allows shoppers to find products by keywords, item numbers, categories, brands and more. Allow shoppers to refine their search by age range, price category or customer reviews. Search tracking also logs all of the searches performed by shoppers for the analysis by your merchandisers.
Menus and Breadcrumbs -SmartSite helps you build clear descriptive breadcrumb trails and showing the menu categories and subcategories. Well-crafted breadcrumb trails help simplify the navigation throughout the website for both shoppers and search engines. Shoppers find it easy to backtrack or view a wider selection, which increases conversions.
Promotional Areas -SmartSite allows merchandisers to change graphics or text in banners or comments sections quickly and easily, as well as schedule time sensitive promotions with a beginning and an end date. SmartSite offers many opportunities for you to include promotional information on every page of your website attaching it to the left hand navigation, headers and footers so that important promotions aren’t just on the home page, but throughout the web store.
Item Management - The display of your items is critical in increasing conversions. SmartSite offers merchandisers a multitude of item display options with multiple pricing displays, grouping options, item priority lists and clearance bins. Conversion features include the display of related items & accessories, icons, stock promotional messages, catalog quick orders and social media integration.
Upsell & Cross Sell - Smart Kits group individual items together for a more attractive display. This allows shoppers to purchase multiple like items with one click. SmartSite’s related items functionality makes it easy to suggest related items to buyers in the shopping cart to raise the average order value (AOV). Empower your customer service representatives to chat live with shoppers in the store who chat for help. Chat for Help is a wonderful opportunity to upsell customers in the store.
Ratings & Reviews - Including customer ratings and reviews on your products can increase conversions dramatically. Studies prove that shopper value customer reviews as 12 times more credible than the manufacturer’s description. SiteFan offers a simple tool to allow your customer service team to manage customer ratings and reviews with ease.
Images, Videos, and PDFs -Increase conversions with SmartSite’s enhanced image display including 360 degree rotating product views, high resolution zoom and gallery of images. How to videos are a another great conversion tool. Upload MP3’s for products with sound. Supply manuals, rebate forms, anything you would normally have on paper can be downloaded for your shoppers convenience.
The Check Out Process -SmartSite’s simple checkout process is critical for rising mobile web sales. The floating shopping cart allows shoppers to continue the shopping experience even after adding an item to the cart. SmartSite makes adding suggested items to the shopping cart a breeze. Offering third party payment options like Paypal or Google Checkout is simple .