Company: Casual Male Retail Group, Inc
Software: Ability Channel Feed
Challenge: Manage 70,000 SKUs in Amazon
Result: Increased Amazon Web Sale by 58% the first year of using Ability Channel Feed.
Casual Male Retail Group, Inc. is the largest specialty retailer of big and tall men's
apparel, with over 450 store locations throughout the U.S., Canada and in London, England, along with
substantial ecommerce and catalog operations. Products include:
Men's Clothing, Men's Swimwear, Men's Footwear, Accessories, Home and Living
The growing shift to online sales in the retail industry was forcing Casual Male Retail Group to evolve with the
changing marketplace. With sales on Amazon.com growing faster than all other ecommerce vehicles combined,
the company needed to find a way to take advantage of the Amazon name and substantially increase online
sales without placing added burden or responsibility on their staff.
Casual Male lists over 2,000 unique products on Amazon.com, most of which are clothing items with multiple
variants in color, size and other inventory variables. These variations multiply the total number of product
IDs requiring data management to over 70,000. Lacking the internal resources and workforce needed to
manage such a large quantity of products on Amazon.com, Casual Male Retail Group needed an innovative
solution to their ecommerce challenges.
Determined to remain a key player in the evolving retail industry, the company turned to the software solutions
of Ability Commerce. Ability Commerce is an ecommerce website development
firm that provides ecommerce solutions, Microsoft Dynamics GP™ accounting software and support, and
accounting integration software to meet the specific needs of catalogers and direct marketers.
Ability Commerce developed Ability Channel Feed software to simplify the marketing, buying and fulfillment
process of selling on Amazon.com. The software integrates a company's order management system with
Amazon.com systems allowing them to offer a wider variety of products without the increased costs of manual
Since integration of Ability Channel Feed software in November of 2009 Causal Male Retail Group has increased their Amazon.com sales by an astonishing 58 percent.
The company credits Ability Commerce's sophisticated software solutions for the drastic increase.
"We do not have the internal resources to manage our numerous products on Amazon.com. Ability
Commerce has helped us to increase our item count and improve our feature callouts and descriptions,
both directly leading to the increased revenue," says Ric Della Bernarda, CMO of Casual Male Retail Group.
"Ability Commerce is an expert in managing content and ensures our products are presented in the best