What is Ability Connect?
Ability Connect is an e-mail marketing solution designed especially for ecommerce retailers. With a low cost of entry and easy-to-use campaign creation and management tools, Ability Connect is the perfect solution for marketers who are ready to make their email marketing programs do a lot more--without costing a lot more.
Why is Ability Connect so Effective?
Any retailer can send a mass e-mail to a list of prospects, but getting it through the spam filter and into their inbox, that’s the challenge. In a recent test of Ability Connect for a prospect that had a blast of over 50,000 emails to send, Ability Connect delivered 99.86 percent. Previously, the prospect’s mailing from their internal mailing system was being blocked by Hotmail and they were not even able to complete their send.
Management Tools
- Real Time Reporting & Tracking with easy at-a-glance reports and robust drill-down reports giving you all of the details--as they happen.
- Preview the Appearance of Emails ensuring proper display of your message in Hotmail, Gmail, AOL, Outlook 2010 and all popular e-mail service providers.
- Automatically Schedule email campaigns to send at optimal open times.
- Direct Link your Customer Database allowing email campaigns to automatically adjust e-mail address and other up-to-the-minute changes in your customer information.
Management Tools
- Manage Multiple Lists and Multiple Campaigns with easy graphical interface.
- Create Your Own Template with snap-in graphics and easy-to-use design tools.
- Choose one of our predesigned Retailer Templates for quick e-mail creation.Library File allows you to store images, customized HTML templates, campaign templates, and copy for quick access—making new e-mails easier to design.
- Library File allows you to store images, customized HTML templates, campaign templates, and copy for quick access—making new e-mails easier to design.
- Set up or change bounce, abuse and Unsubscribe Statements in a flash.
How Does Ability Connect Increase Sales?
With a host of selling tools, Ability Connect does more than e-mail your message to your customers, it influences them to buy. With tools like personalization, list segmentation, upselling and cross-selling, Ability Connect takes your e-mail marketing campaigns to the next level.
Selling Tools
- Ability SmartSite integration enables automatic e-mails to new buyers to upsell accessory items, cross-sell like items or offer incentives to return to the web store.
- Improve your response rate with one-time, recurring or A/B Test Campaigns.
- Personalize E-mails with customer name or targeted information, quickly and easily with merge fields that automatically populate from your updated customer database.
- Creating, Editing and Segmenting your List is a snap. Feed customer information directly from your order management system or manage internally in Ability Connect.
- Create Surveys, and embed them right into your email campaigns to encourage product reviews or obtain newsletter subscribers. Automatic result compilation.