Acquire. Convert. Retain.

In today's competitive environment, direct marketers are focused on three things:

Using web sites to attract qualified prospects at little or no cost.

Converting those qualified online prospects into customers.

Turning those first-time buyers into repeat customers with high lifetime value.

Over the last several years, as Internet retailing has evolved, most catalog marketers have learned enough about online marketing to realize their sites are not optimal in these critical performance areas. Many have tried, with varying degrees of success, to hire the talent they need to address their online marketing issues. Most have realized that a variety of diverse and distinct functional talents-from direct marketing, to HTML programming, database management, merchandising, SEO, PPC, email, and site analytics-are required for success.

They have also realized that only the largest can afford to staff their online marketing departments to the required level of expertise. Even if they feel they can do it, they realize the risk of turnover with such "high-demand employees" and the cost of "reinventing the wheel" makes doing it internally a questionable choice.

At the same time, most successful direct marketers feel that their catalog or offering is unique and different, and rightly so. They want, and in some cases require, dynamic customization in a platform e-commerce solution, not a "cookie-cutter" solution.

Accordingly, we at Ability Commerce believe smart direct marketers with sales of under $100 million dollars have turned to finding a "trusted partner" to obtain step improvement in their e-commerce results with a minimal resource investment. Ability Commerce is that preferred and trusted e-commerce advisor for the catalog industry.

Read about our cutting-edge Ecommerce Solutions or get a free site checkup on your existing site to help you build your own success in today's web marketing world.

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